2020 has been challenging and it’s vital to support charities who work towards important causes.
Giving Tuesday is the biggest day of giving inspiring millions of people to give. We are big advocates of the day and as it was on the 1st of December this year, it was the perfect opportunity to launch your end-of-year or Christmas campaign on the day.
Over the last few months, we’ve worked with hundreds of charities as part of our BRIDGE programme to help them improve their fundraising campaigns for the end of the year.
Through live sessions, recorded videos and one-to-one calls, we’ve helped them understand different elements that improve your digital success:
- learning your audience
- setting objectives
- mastering storytelling
- understanding internal and external comms
- bringing different channels together
- experimenting with different messages, channels, creatives
- creating a plan for your fundraising campaign
We were happy to see many of them joining #GivingTuesday yesterday so here are a few great examples to inspire you.
Here's an overview of what your support can do for AdvocAid and the women and girls that we work with.
— AdvocAid (@advocaid) December 1, 2020
This #GivingTuesday, you have the power to make a difference in the lives of Bangladesh migrant women and their families. Give at this critical time and your $5 gift will become $10. https://t.co/iem8rn2Dfs pic.twitter.com/QlaApHf2VT
— UN Women USA (@UNWomenUSA) December 1, 2020
Did you know $10 would cover art & craft supplies for $60 students in Peru? Skip your daily coffee this #givingtuesday & donate to help those who need our help more than ever. https://t.co/klMJy8jWS7 pic.twitter.com/qoX0LJ3iF4
— Globalteer (@Globalteer) December 1, 2020
Disasters can happen, regardless of a global pandemic. This #GivingTuesday support IsraAID's response to disasters that continue to hit. Disaster's don't wait. Neither can we. https://t.co/MDcnm5cIMt pic.twitter.com/8kBtiEEM5W
— IsraAID (@IsraAID) December 1, 2020
For #GivingTuesday we have set a goal to secure 200 donors and we need your help! If we hit our goal, the Jessie Ball duPont Fund will generously donate $25,000 to our school! A donation of any size will count towards our goal! To donate visit https://t.co/kHB1MnuPF5. pic.twitter.com/Q4UXEdUSIh
— Porter-Gaud School (@portergaud) December 1, 2020
— Lighthouse Relief (@LighthouseRR) December 1, 2020
Generosity brings us together. All gifts made online thru 12/31 will be matched $ for $ by Jessie Ball duPont Fund. #GivingTuesday bonus-if we receive 200 gifts online TODAY @duPontFund will give us an additional $25,000. Make your gift! https://t.co/yPjhlz6TcL pic.twitter.com/ppno5rq1eK
— Christchurch School (@CCSrightnow) December 1, 2020
#GIVINGTUESDAY IS TODAY! Give the gift of health to families in Haiti.
👧🏾 $10 supports sexual health education for girls
🏥 $50 provides free first aid
🧪 $100 purchases lab equipment for our clinics
— Care 2 Communities (@C_2_C) December 1, 2020
It's #GivingTuesday .. Support us to Educate, Equip and Empower 230 Girls and Women.#OrangeTheWorld : FUND, Respond, Prevent, Collect!@lightful @GivingTuesday @GlobalGiving @byeagle37 @givingtuesdayuk @BigGive
— EWEI (@EWEI1) December 1, 2020
TODAY IS THE DAY! Will you join us in this National Giving Day? You can give through text by texting "GIVE" to (833)-665-1433 or visit our website at https://t.co/G41VkSbOZl Stay tuned for updates through lives on our social media!#attackpoverty #givingtuesday pic.twitter.com/WRHDtTTJQs
— Attack Poverty (@AttackPoverty) December 1, 2020
What’s next after #GivingTuesday?
Our brand new Fundraising Coach, Róisín McGovern, is sharing her tips on how to make the most of the new relationships you’re building during Giving Tuesday.
Just because Giving Tuesday is over doesn’t mean your fundraising should be too! For many of you, Giving Tuesday will be just the beginning of your end of the year campaign. Now is the perfect time to engage all those new donors and ensure your fundraising ends on a high.
- Show appreciation – thank your donors via email and social media. Let them know how they are making an impact with their gift before you ask for another one.
- Demonstrate success – donors love to hear your positive success stories. They are more likely to continue supporting your mission when they know what you can achieve – they will also be motivated to give again if they know their first gift made a valuable difference.
- Regular giving – make it convenient for donors to give over and over again by encouraging them to sign up to become a regular giver to your organisation.
- Offer alternative ways to show support – let donors know that there are plenty of non-financial ways they can show support too. Ask them to sign up to your newsletter, register for an upcoming event, read a blog post, or follow you on social media.
One of the most important things you can do after a campaign is to learn from your data. Find out what social media content performed the best, what email had the highest open and click rate, and what day generated the most donations. Measure your success using the free analytic tools on each social platform, or access the analytics reports on the Lightful Social Platform. Understanding your campaign data will not only help inform your future campaigns but also better understand your donors and their online behaviour.