How to nail your tone of voice on social media
If I asked you what your charity’s tone of voice is, I bet most of you would say something like: friendly, warm and supportive. Or, informal but professional. These are…
Celebrating Small Charity Week
This week is all about celebrating small charities and the amazing work that they do. Small charities make up 97% of the third sector in the UK, yet they often…
How to handle a crisis on social media
Let’s face it, no one wants to be embroiled in a crisis and have to deal with it via social media. Particularly when it hits the headlines, as in the…
Authentic Communications – Getting To The Heart Of Your Message
If you work in any kind of professional communications role, you’ve probably heard of something like ‘authentic communications’ or maybe ‘authentic voice’. What does this mean? How can I find…
As A Charity It’s Ok To Communicate Vulnerability and Emotion
Last week a good friend posted something unusual on Facebook. Buried among all the celebratory, self-congratulatory and yes, life affirming content, he had written about feeling lonely following a move…
Constructive Journalism – how charities can engage journalists
If you were to purely take national newspaper headlines or the evening news as your guide to what’s going on, you might conclude that the world is a very scary…
Time To Get Your Charity Ready For GDPR!
A lot has changed in the online world in the last 20 years, as we have gone from experimental MIT researchers with dial-up connections to teenager vloggers with millions of…