What You Need To Know About Twitter’s New Automation Rules
Twitter recently announced that they’re cracking down on automation and the use of multiple accounts to share the same message. They said in a statement, “Twitter prohibits any attempt to…
How #UniteForParkinsons Is A Masterclass In User-generated Content
User-generated content is gold dust for charities but how can you get supporters to create their own content for your campaign? Wednesday 11th April was World Parkinson’s Day and Parkinson’s UK,…
Social Media Roundup For Charities – #2
Welcome to our second social media roundup! Here’s the latest social media news and what it means for your charity. 1. YouTube introduces Livestream for desktop YouTube has announced that…
Social Media Roundup For Charities – #1
Welcome to our first social media roundup of the latest social media news! We scoured the web and read tons of articles to share with you the most important news…
Ten Top Tips To Use Social Media More Effectively
Tzhe’ela is a BackEnd Engineer for the Services Team here at Lightful. Last week she attended a tech event and wanted to share what she learnt. This year I celebrated…
How charities can use the power of visual content in social media
A quick look at the most popular social platforms shows that social media has become more visual through the years. As it becomes harder to stand out on news feeds,…
How Charities Are Using Chatbots
In our Lightful Predicts Charity Digital Trends for 2018 blog post, our Community Manager Jennifer Rose predicted that the robots are coming. Chatbots have huge potential for the sector – from…
How To Set SMART Goals For Social Media
We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching…
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Lightful Has Lift Off
We are delighted to announce that Lightful has lift off! Over the last couple of years we have worked closely with charities and social enterprises to build a platform that’s…
How Charities Tapped Into Valentine’s Day
Awareness days are a great way to create conversations that matter. Valentine’s Day on the 14th of February may not have seemed like an obvious day for charities to tweet…