Category: Social Media

Last Friday we celebrated #ReclaimSocial – the annual day where we get together to share positive and inspiring messages on our channels.

2020 has been challenging and it’s vital to support charities who work towards important causes.

It’s important to be strategic during turbulent times. Having clear goals in mind can help you avoid wasting time on tasks that don’t add value to your end goal. We are excited to announce a brand new feature to help your charity succeed. You can now set your SMART goals in our social media platform to measure your success over the next months.

So many things have changed over the last three months. Social media companies are trying to adjust to a new world that we are spending more time on our screens.

Giving Tuesday is an annual day of giving, which takes place after the consumer excess of Black Friday and Cyber Monday. This year, as a response to Coronavirus, they launched #GivingTuesdayNow – a global day of unity “where we can all come together to recognise, celebrate and give thanks for the incredible outpouring of compassion we have witnessed during this crisis.” It took place on Tuesday 5 May and trended all day on Twitter.

We’ve had a fantastic webinar this week inviting @GivingTuesday and @GivingTuesdayUK to talk about #GivingTuesdayNow and how charities and individuals can join the day.

#HiddenAbuse from Solace Women’s Aid was one of the most discussed charity campaigns over the last few weeks. The creative use of Twitter’s new hidden reply feature led to an impressive engagement.

Social media is hard to keep up with! There are changes and new features all the time. So that’s why we do all the hard work for you by publishing a monthly round-up. Welcome to our 21st social media round-up for charities.

Visual content can help improve your social media posts. It makes your posts stand out but it also increases the engagement you’re having.

We’re not entirely sure where or how Random Acts of Kindness Day originated. Its focus is on making the world a better place by encouraging people to do something kind and unexpected for someone else – and that’s something we can definitely get on board with!

To warm up for #ReclaimSocial this Thursday 6 February, we asked some people in the sector who they think does a great job at spreading positivity on social media. Read who the twelve individuals and organisations are who inspire them and who are doing great work helping to make social a better place.

We know that keeping up to date with changes and new features when it comes to social media, can be hard. So that’s why we do all the hard work for you! Welcome to our 20th social media round-up for charities.

How do you plan your content on social media? Not all times are equally engaging for your followers, that’s why it’s important to discover the best times to post.

The tenth episode of the Reclaim Social Podcast is now live! 🎉 We’ve talked to Matt Navarra, Social Media Consultant and Expert, about the social media trends for 2020 and how to make the most of our social media presence on each platform.

Hashtags are very common on social media. You can see them on every social media platform. They are searchable words that you can recognise with the use of “#” before them. Why do we use them though and what are the best practices for every social media platform?

Keeping up with changes and new features, when it comes to social media, can be hard. That’s why we do all the hard work for you! Welcome to our nineteenth social media round-up for charities.

It’s that time of the month again where we publish all the new and interesting things on social media that we think you should know about. Welcome to our 18th social media round-up! Dive right in…

Whether you work in a large team or a small one, it’s important that your social media is consistent in tone of voice, brand and even how often you post. Think of your social media channels as a cake. The cake may be made up of many ingredients but you still only want one cook. So how do you ensure that your cake is a Great British Bake Off showstopper and not a crumbling mess? You need a watertight recipe.

Welcome to our 17th social media round-up! Keeping up with changes to social media can be hard and time-consuming, which is why we do it for you. We scour the web and put together the most useful and interesting links. Enjoy!

When you manage social media for a charitable organisation, a lot of your time goes into creating posts about sensitive issues. It’s not always easy to know how to talk about these subjects appropriately, so we’ve put together a few pointers that can help you get on the right track.

Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.

Welcome to our 16th social media round-up (we can’t believe it’s already number 16 – where does the time go?). We know how hard it is to keep up with all the changes and new features in the world of social media, so we do the hard work for you. Here’s the latest social media news and what it means for your cause.

World Social Media Day is celebrated every year on the 30th of June. Mashable started this day back in 2010 as a way to acknowledge the impact of social media in our daily lives. If you’ve managed social media channels at any point as part of your job, then you understand how they can help you amplify your message to a wider audience.

Welcome to our 15th social media round-up! We know how hard it is to keep up with all the changes in the world of social media, so we do all the hard work for you. Here’s all the latest social media news and what it means for your charity.

Last week, our very own social media manager Tereza Litsa was invited to take over the @NonProfitOrgs Twitter account for the day to talk about #ReclaimSocial, a campaign of ours that has also evolved into a podcast series – emphasising the importance in spreading positivity on social media.

Global Accessibility Awareness Day takes place annually on the third Thursday of May – this year falling on May 16th. Running since 2015, GAAD aims to target developers, design teams and groups who directly influence the direction of technology.

Welcome to our 14th social media round-up! It’s hard to keep up with all the changes in the world of social media, so we scour the internet for you and bring you all the latest social media news and updates.

Facebook has announced many updates in the F8 Conference and one of them was the big redesign on their site.

Twitter is one of the most popular social media platforms when building your charity’s social presence. However, it can be challenging to improve your engagement, especially when you’re not sure how to start.

Instagram stories are hugely popular with 500 million daily active stories users in January alone. Our own Tereza Litsa, social media manager at Lightful, even predicted that charities will use them more to experiment with content in our January digital predictions post. They’re a great way to engage your audience on Instagram as well as to test out content, run polls, ask for feedback and much more. As your content only lasts for 24 hours, it allows charities to be more creative and even a bit more fun and informal. If you’ve struggled sometimes to think of what to post on Instagram stories, here are ten ways charities are using this feature.