On Thursday 6 February we celebrated #ReclaimSocial 2020, the third year that we’re all coming together to highlight the positive side of social media.
There were thousands of inspiring messages on Twitter, Instagram, Facebook, and LinkedIn and we were grateful to have the support of CharityComms, NCVO, Charities Aid Foundation, Giving Tuesday, ACEVO, Social Misfits Media, IG Advisors, Zurich for Charities, Charity Digital News, Glitch, Action for Happiness, The Samaritans, among others.
With more than 3800 posts that reached over 14 million people, it was great seeing so many of you make our feeds more inspiring.
It was also the third year in a row that #ReclaimSocial trended on Twitter reminding us that social platforms are not always negative. People are still craving positive stories and it’s time to be more consistent with it!
#ReclaimSocial is not just a campaign. It’s a movement of positive people who want to change the face of social media for good.
Thanks for all your support and we’re already thinking of the next steps on how we can grow even more!
How to be positive when talking about important issues
We’ve had a very interesting chat with Nicola Gee, Senior Social Media Manager at WWF UK some months ago for the #ReclaimSocial podcast. This time, we wanted to find out more about how WWF UK are using social media for good. How can you stay positive when talking about the climate emergency?
At WWF-UK, it’s our job to inspire hope that we can fight the nature and climate crisis facing our planet. That’s why we share stories from the field on wildlife populations increasing, news stories of brands taking sustainability seriously, and content on how together we can all fight for our world. Hope is stronger than fear – and with hope, comes action! We’ve seen this time and time again when our supporters have rallied together to raise funds to help tackle the Amazon and Australia fires, petitioned for the UK to declare a climate emergency, and more. – Nicola Gee, Senior Social Media Manager, WWF-UK
West London Mission are also working on an important cause, empowering people affected by homelessness, poverty, and trauma to live more fulfilling lives. We know that they are doing an amazing job since they’re also part of our BRIDGE programme. They’ve joined #ReclaimSocial 2020 and we wanted to find out more about their plans for the day
WLM will be posting online using the #ReclaimSocial promoting our own current advertising campaign, aiming to break the stereotypes about rough sleepers and homelessness in general. We would like to see people’s perceptions altered towards a more positive direction and realise that they should not bucket homeless people in just one big group but to see that they are individuals with their own distinct skill sets, passions, dislikes, and personalities. –Panos Balalas, Communications and Marketing Manager, WLM
We aim to change people’s perceptions and make them realise that homeless people should not be bucketed in just one big group but to see that they are individuals with their own distinct skill sets, passions, dislikes, and personalities. #ReclaimSocialhttps://t.co/Tkp64UqJqr
— West London Mission (@wlm_uk) February 9, 2020
Articles talking about #ReclaimSocial
We were happy to see several articles mentioning #ReclaimSocial:
- Forbes wrote about #ReclaimSocial and the growing movement of positivity
- We’ve talked on CharityComms on how we can #ReclaimSocial as communicators
- CharityDigital talked about #ReclaimSocial and the heroes of positivity
- HelpfulDigital shared their own favourite uses of social media
- The European Fundraising Association covered #ReclaimSocial and how charities are joining
- Madeleine Sugden shared her top tips on how to improve your social media etiquette
- Emmy McCarthy wrote a blog on why we need to #ReclaimSocial and how we can
Examples of inspiring posts using #ReclaimSocial
It was very inspiring seeing so many different posts from individuals and organisations who want to make social media more positive.
Here are only a few of them:
Social media isn't always a negative place. It can be a positive community that gives strength and encouragement to those who are struggling. Let's #ReclaimSocial together and spread some positivity today 💚 pic.twitter.com/RIE3DzvZn2
— Samaritans (@samaritans) February 6, 2020
— Action for Happiness (@actionhappiness) February 6, 2020
Can you help us make our social media even more inspiring today?
✨ Share an inspirational guiding story with us
✨ Tag someone who inspires you and tell us why
— Girlguiding (@Girlguiding) February 6, 2020
— Sarah Clarke (@ArtsAtRandom) February 6, 2020
Positivity is contagious! What if we all shared more inspiring stories
on social media? From being diagnosed with Alström Syndrome, & then Leukaemia a year later, read Jai's story about his journey to recovery and finishing his treatment 👉 https://t.co/6NoDmJ0sul#ReclaimSocial pic.twitter.com/7WL3YW9jN8
— Sense (@sensecharity) February 6, 2020
— Friends of the Earth (@foe_ni) February 6, 2020
Today is #ReclaimSocial 🙌 Social media is a great way for us to:
🐋 Educate the world on whales and dolphins, and what we can do to save them
🐬 Celebrate them as incredible, intelligent creatures that are essential to our planet
🐳 Connect with you, our amazing supporters! 💙 pic.twitter.com/zNALNeEFEK
— Whale and Dolphin Conservation (WDC) (@whalesorg) February 6, 2020
When our digital spaces are taken over by online abuse, this is taking away from their true potential. Social media connects people who might never have otherwise known each other so we can communicate and campaign in ways we never could before. #ReclaimSocial pic.twitter.com/BxCAoL70hu
— CharityComms (@CharityComms) February 6, 2020
Who inspires you? 🤔 How can we make social media more inspiring? Name a person who inspires you every single day to #ReclaimSocial for good. Tag them on the comments below! 👇#teamLSBU #loveLSBU 😍 pic.twitter.com/HoPr9kLX5V
— London South Bank University (@LSBU) February 10, 2020
These four young women are perfect examples of using social media as a force for good!@myblurredworld, @chloeltear, @lifeofablindgrl and @BlondeHistorian are all changing perceptions of what it means to be blind or partially sighted today.#ReclaimSocial pic.twitter.com/jKLXoyuFyy
— RNIB (@RNIB) February 6, 2020
[Visual: Headshots of trainee guide dogs Harlee & Captain “smiling” to camera] pic.twitter.com/QAhkSX4KM7
— Guide Dogs (@guidedogs) February 6, 2020
Social media doesn't have to be negative place 🌩️ Let’s spread some positivity today and #ReclaimSocial for good! 💜
— Cruse Bereavement Care (@CruseCare) February 6, 2020
All our members are 💫superstars💫 but today our 3 #ReclaimSocial heroes of positivity are:
🌟@CambridgeCVS: so much news, opinion + info
🌟@valonline: always showing how they + local charities make a BIG difference
🌟@SalfordCVS: engaging, informative +👌use of emojis pic.twitter.com/t7DlYox3TT
— NAVCA (@NAVCA) February 6, 2020
We know that social media can be a negative place sometimes, so today we'd love to make a positive mark and #ReclaimSocial!
— akt (@aktcharity) February 6, 2020
The devices that we keep in our pockets afford us extraordinary power. Just imagine what could happen if we all used our social media platforms to create the just + generous 🌎 that we want to live in. Excited to participate in #ReclaimSocial today pic.twitter.com/Xbcw2tRNBA
— GivingTuesday (@GivingTuesday) February 6, 2020
A friend shared this quote with me yesterday. I love it and it felt like the perfect inspiration for a doodle today as it’s both #TimeToTalkDay and a day where we #ReclaimSocial as a positive space… pic.twitter.com/icR4beXH0E
— Mandy Johnson (she/her) (@MsMandyJ) February 6, 2020
We're proud to work alongside so many incredible LGBT organisations across the country 🌈
Behind each of these is a team of people working tirelessly to provide support & hope for hundreds of thousands of LGBT people
— LGBT Foundation (@LGBTfdn) February 6, 2020
— Born This Way (@BTWFoundation) February 6, 2020
Cycle for Solace & end abuse today. Sign up for a @RideLondon charity place today & get £5 off your reg. fee. Use code ‘SOLACE40’ at checkout https://t.co/87krxKNipj
.#ReclaimSocial #Solace40 #RideLondon pic.twitter.com/tAlb7W2KHE
— Solace Women's Aid (@SolaceWomensAid) February 6, 2020
Let's #ReclaimSocial by spreading positivity for good.
77% of adults are found within 24 hours and 80% of children are found within 24 hours.
This Sunday we will be sharing the story of @JuBlencowe who returned after leaving home.
— Missing People (@missingpeople) February 6, 2020
Did you know that if you calculated the financial value of the more than 125,000 #volunteers who give their time to the UK #hospice movement, it would come to more than £200 million every year? They are truly #HospiceHeroes #volunteering #ReclaimSocial pic.twitter.com/mvyC8ZICdU
— Hospice UK (@hospiceuk) February 6, 2020
Despite the challenges, amazing health and care professionals give their all every day to help people with cancer live life as fully as they can. Today, on #ReclaimSocial Day, we want to hear about those who have been there for you. Who will you thank? pic.twitter.com/LuUTRUVm5o
— Macmillan Cancer Support (@macmillancancer) February 6, 2020
Who are your 3 heroes of positivity? 🦸🏽♀️🦸🏻♂️🦸🏾♀️
🏆 Nominate 3 people (or organisations) who make your news feeds more inspiring
💌 Mention them to thank them
👥 Help us build a Twitter list of amazing people
🙏🏼 Get more people to follow them
— Lightful (@lightful) February 6, 2020