#GivingTuesday is a global movement of generosity and it makes a great opportunity for charities and nonprofits to come together to celebrate their inspiring work. #GivingTuesday 2019 had been a great success and it was very inspiring seeing organisations sharing their messages of how they’re working towards changing the world.
As we’ve discussed before, there are many different ways you can join the day, so we’ve decided to look at how different charities posted during the day.
You can use this post as an inspiration for your next campaign, whether it’s for the end-of-the-year appeal or even your first campaign for 2020. We were even happier to see that so many charities have decided to use Lightful to plan their social media posts for the day along with our own BRIDGE participants who managed their #GivingTuesday campaigns using Lightful.
We couldn’t be prouder for all of you 💜
Blending online and text donations
Tiny Tickers Charity are big fans of #GivingTuesday and they’ve had a great success story in 2018. This year they were even more creative with their Giving Tuesday campaign. This is one of their posts during the day that highlighted the importance of raising 50 dolls to give out to hospitals. It was also a clever way to blend their different fundraising options by blending text and online giving as part of the campaign.
Happy #GivingTuesday! Today, we're aiming to raise enough money to send 5️⃣0️⃣ situs dolls to UK hospitals. These dolls help #sonographers when scanning tiny hearts. Find out how 👉 https://t.co/NmopBVDajl
Pls help us reach our target today!@givingtuesdayuk #donateadoll pic.twitter.com/ivbDCQZZwP
— Tiny Tickers Charity (@tinytickers) December 3, 2019
Promoting your winter appeal
You don’t always need a new campaign to be part of #GivingTuesday. You can simply launch your winter appeal and make it the start of a longer period talking about your cause and how every supporter can make a difference.
"If it wasn’t for Mind I wouldn’t be here now."
From signing up to an event, to volunteering in our shops, there are so many things you can do to support our work. This #GivingTuesday, we're asking you donate to our our Christmas appeal > https://t.co/6HkfIiCHNZ pic.twitter.com/kBpL1yjpKz
— Mind (@MindCharity) December 3, 2019
Please give a special gift this Christmas to help free children trapped in slavery. Every gift made to our Christmas appeal will be doubled. #GvingTuesday Donate here: https://t.co/ZjAbWecllC pic.twitter.com/yb1VJuqN9V
— Anti-Slavery International (@Anti_Slavery) December 3, 2019
☃️🎁🎄#WHEELSFORCHANGE CHRISTMAS APPEAL🎄🎁☃️
Our #campaign #funding has expired, and so we need your help! To ensure that we can continue our role as the recognised voice of #Disabled cyclists, please consider making a #donation 👇https://t.co/5VCU2aPwL5#GivingTuesday #IDPD
— Wheels for Wellbeing (@Wheels4Well) December 3, 2019
Adding context to how a donation can help
It’s not enough to ask for money during #GivingTuesday. You have more chances to engage your supporters by adding further context to your posts or by even telling an authentic story. Our friends at The Big Issue Foundation and Wac Arts posted several times during #GivingTuesday focusing on the impact and why every donation matters to their vital work.
We help Big Issue vendors move forward & regain their independence by supporting their individual needs in areas including housing, health and employment.
— The Big Issue Foundation (@TBIF) December 3, 2019
Want to support Wac Arts while ticking off a New Year’s Resolution next year? If you’re planning to get fit in 2020, why not join the Wac Arts Running Team for the @LLHalf and help raise money at the same time! Find out more > https://t.co/i4acHRuSJU #GivingTuesday pic.twitter.com/yWS6nhjhXG
— Wac Arts (@WacArts) December 3, 2019
Posting several times during the day
Nerve Tumours UK had been very productive during #GivingTuesday trying to differentiate their content to stand out. From sharing their own #MyGivingStory to sharing individual posts of how every contribution can make a difference, their social media presence had been very appealing today!
— Nerve Tumours UK (@NervetumoursUK) December 3, 2019
Creating graphics to make your tweets more powerful
Your messaging can be even more appealing with the right graphics. A good way to improve your engagement is to include relevant images and GIFs to your social media posts. Here is an example from Refugee Women Connect and how they’ve used the hashtag of #GivingTuesday to highlight the focus of their post.
— Refugee Women Connect (@Refugee_Women) December 3, 2019
Thanking everyone for the support
#GivingTuesday is not necessarily about fundraising. You can still thank your supporters or your volunteers for their dedication in a personal and authentic way. In fact, this approach can lead to longer-term wins for your organisation while building a relationship with your followers.
Today is #GivingTuesday – a global day of giving, a day where everyone, everywhere can do something to support the good causes that mean so much to them. Thank you to everyone who supports our work to end poverty and exclusion for Big Issue vendors! https://t.co/ftgFUwcLON pic.twitter.com/X2NwwxfP9y
— The Big Issue Foundation (@TBIF) December 3, 2019
Images can be very engaging but GIFs can be even better when sharing a tweet! They can instantly grab someone’s attention and you can even create your own GIFs through online tools. You can also use Lightful to browse through a library of GIFs that you can use for every occasion!
We are so excited that #GivingTuesday is finally here! It's an ideal opportunity to consider homeless people this year. Please fill a large shoebox with some of the below items and donate it to WLM, we will make sure that someone in need will get it! 🎁Thank you! pic.twitter.com/ZRr7neAeBl
— West London Mission (@wlm_uk) December 3, 2019
“Share your kindness”
It’s a great idea to encourage others to share their own moment of kindness as part of #GivingTuesday. In fact, Community First Yorks even came up with their own suggestions of how to embrace kindness in your daily life.
It's #GivingTuesday! A global movement to unleash the power of people and charities to transform their communities. There are many ways to share your kindness, we have created a few suggestions for you here https://t.co/0agyZQZA7g #KindYorkshire @lightful @northyorkscc pic.twitter.com/PDHP1cvQqq
— CommunityFirstYorks (@CommFirstYorks) December 3, 2019
Different ways of support
It’s sometimes useful to provide different options of support to your followers so that they can pick the one that is more suitable to them.
For example, Playlist for Life have tweeted all the different ways that someone can support them, from donations to volunteering and even hosting a musical tea!
It’s #GivingTuesday so here are a few things you can do to support us:
💷 Make a donation (psst, @PayPal will even match 10% of your donation): https://t.co/9506I0ZMHS
🤝 Become a volunteer
☕️ Host a Musical Tea
🎵 Make a 'soundtrack of your life' playlist for someone you love
— Playlist For Life (@PlaylistForLife) December 3, 2019
How a contribution can practically make a difference
Storytelling is always powerful in social media and it’s even better when it’s actionable. #GivingTuesday is the perfect opportunity to share important stories of how every contribution can make a difference for your organisation.
Money you raise on #GivingTuesday helps us succeed in helping the ED community. Together we have set up a support fund, and this year it has helped a family with a wig for their daughter & send copies of our ED books to a family in Kenya 💙 pic.twitter.com/mU24cQ80Z5
— The ED Society (@EDSocietyUK) December 3, 2019
Thanks to your support, PeacePlayers was able to reach over 2000 young people across Northern Ireland last year. Help us reach even more by sharing and supporting the #Freeze4Peace Challenge! For more details, visit https://t.co/elXiQ7jaYm
— PeacePlayers – Northern Ireland (@peaceplayersni) December 3, 2019
Get donations doubled
Street Child have had a very productive day during #GivingTuesday sharing several posts about their work and the reasons to support them. They have also decided to promote #SalaryRaise and the fact that the donations will be matched as part of their appeal with UK Aid Match. This is a great way to encourage supporters to donate as they could see the impact of their donations doubled.
DONATIONS DOUBLED! Thanks to the #UKgov an hour of your salary can have double the impact this #GivingTuesday. Visit https://t.co/HeneqdxZOg to donate before it's too late! #SalaryRaise pic.twitter.com/ollOC8BaW0
— Street Child (@streetchilduk) December 3, 2019
We really liked the post from SOLE Colombia and how their image was explaining the steps required to support their campaign and give long-lasting peace to Colombia. The image was simple and appealing making it more powerful and relevant for their cause.
Happy #GivingTuesday! On this special day, the more money we raise, the more of $500K in matching funds from GlobalGiving we win! Find more about our project and let's change the world together: https://t.co/PgUD9qbzh6 #triibuestudio #thefutureoflearning pic.twitter.com/qZmK7yYv78
— SOLE Colombia (@sole_colombia) December 3, 2019
Looking at more posts from #GivingTuesday 2019
If you want to look at additional posts from organisations that joined #GivingTuesday 2019, you can look at our Twitter Moment where we’ve collected the posts of several charities and nonprofits that tweeted today using Lightful. 💜