Social media round-up for charities #19

Tereza Litsa

Marketing Manager

25 Nov 2019

Keeping up with changes and new features, when it comes to social media, can be hard. That’s why we do all the hard work for you! Welcome to our nineteenth social media round-up for charities.

Instagram rolls out Donate button to profiles

Just in time for #GivingTuesday and end of year campaigns, you can now add the Donate button to your nonprofit’s profile page on Instagram although you have to be registered with Facebook’s Giving Tools to do this. Will it revolutionise fundraising through Instagram? Probably not as the donor experience and user journey is still quite clunky. Read this great blog post by Nicola Gee, senior social media manager at WWF UK on their insights so far on raising money through Instagram.

Twitter rolls out ‘hide replies’ feature globally

Good news for charities – Twitter has rolled out its ‘hide replies’ feature meaning you can be in control of which replies you don’t want to be visible. Think of it like Facebook’s hide comments feature, which has been in place for years.

The replies aren’t deleted and can still be seen if a user clicks on the little page icon on the far right of the original tweet.

Whilst this is a great feature, remember to only use it when the reply is spam, offensive or not relevant. It’s not good practice to hide genuine replies that are perhaps critical or questioning.

Facebook removes Post scheduling on Pages

Facebook has now removed the ability to schedule posts directly on your Page. Instead, you now need to use their Publishing Tools or Business Manager to be able to schedule. Yet another reason to use Lightful to schedule all your social media posts (we’ve also just announced that you can schedule unlimited posts on both our free and paid plans!).

Now you can follow specific topics on Twitter

It’s not rolled out to everyone yet but Twitter has introduced a new feature called ‘topics’ where you will see suggested topics in your timeline that you can then follow. For example, you might see ‘charity’ as a topic which you can then follow. You will then be shown relevant tweets – even from accounts you don’t follow. This is a good way to keep an eye on particular topics that are relevant to your cause so that you can be in the know and stay up to date.

Interesting Reads

The new rules of digital engagement: 2019 report

Digital round-up October 2019 by Madeleine Sugden

A wellbeing guide for comms professionals (updated with two new articles)

Emerging themes at the CharityComms Digital Conference

TikTok For Good – How Can Charities Use TikTok To Raise Awareness and Engage Audiences?

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BRIDGE

How BRIDGE helped participants raise $5 million on their year-end campaigns

Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.