Love is love is love. And who knows this better than the sector which is built on love – love of human rights, animals, the environment, finding cures, funding research, saving lives, helping people etc – and is run with love, by passionate people? This post is all about how the sector got involved in Pride 2018.
The history of Pride
A series of spontaneous protests and demonstrations by the LGBT community, called the Stonewall Riots, took place in reaction to a raid by the police on 28th June 1969 at the Stonewall Inn in Greenwich Village, New York. It was these riots, that took place over three days, that defined a watershed moment in LGBT history. Pride then became an annual march to highlight LGBT issues and to promote love and tolerance.
Pride came to the UK in 1972 as a celebration of the Stonewall Riots and what started as a campaigning march is now a celebration of equality. However, we all know that there is still work to be done because, sadly, LGBTQ+ still face discrimination every day.
46 years ago in 1972, the first official UK Gay Pride Rally was held in London with approximately 2,000 people.
— Pride in London (@PrideInLondon) July 1, 2018
How charities celebrated Pride
Many charities supported Pride through tweets and posts, changing their logo to show rainbow colours and/or taking part in the Pride parade. Here are some we particularly liked:
Selfies with celebrities
Many celebrities take part in Pride and we love how resourceful Stuart from Small Charities Coalition (SCC) was in getting selfies with a couple of celebs – hopefully they’re also now supporters of SCC and will support a small, local charity.
HAPPIEST of pride from one of our absolute faves, Parnterships Manager Stuart Brown, who is celebrating and living his best life with the fabulous @KellyOsbourne #PrideInLondon #loveislove #smallcharitiesBIGplans #PrideInLondon pic.twitter.com/FwcRQJvRiB
— Small Charities Coalition (@sccoalition) July 7, 2018
— Small Charities Coalition (@sccoalition) July 8, 2018
Alzheimer’s Society spotted Kelly Osbourne too!
— Alzheimer's Society (@alzheimerssoc) July 7, 2018
2. Offering support to those who may need it.
Remember, some people may still be struggling to tell their loved ones that they are gay or trans (or whatever they identify as), others may experience verbal or physical abuse because of their sexuality – Pride is a celebration, but there is still work to be done. Charities, such as the Samaritans, NSPCC and Switchboard reminded everyone that they were there if someone needed to talk and get support.
To all our LGBT+ friends, we hope you have a fantastic London Pride! Volunteers from @CLSamaritans will be celebrating with you, and if you need any support, you can talk to us 📱 116 123 📧 firstname.lastname@example.org ❤️💛💚💙💜 pic.twitter.com/0Ly15p8dAG
— Samaritans (@samaritans) July 7, 2018
It can take time for people to work out what their sexual or gender identiy is. There is no such thing as normal. #Chidline is always here if you think your kids need someone to talk to about it on 0800 111. #PrideMatters #Pride2018 pic.twitter.com/eeUDMO6DY3
— NSPCC (@NSPCC) July 8, 2018
You can get it touch on the phone, by email or through Instant Messaginghttps://t.co/HOXKhCfFg8
Helpline number 0300 330 0630
— Switchboard (@switchboardLGBT) July 6, 2018
3. Showing their true colours
Some charities changed their logo to pride colours. We think RSPB did a sterling job with these rainbow starlings!
They’ve arrived! 🏳️🌈🦉🦆
Delighted to wear our new #Starlings pin badge in support of my fantastic #LGBTQIA+ colleagues, our diverse members & everyone really!🏳️🌈🏳️🌈🏳️🌈#LoveYourNature #PrideMatters #RSPBdoesPride #Pride #Pride2018 #RSPBPins #ShowHowYouWear pic.twitter.com/cWxpykawCM
— Robert Lingard (@RobertLingard) July 5, 2018
But we love the logo changes too…
Our famous panda is becoming a Rainbow Panda this weekend to show our commitment to diversity. Staff and supporters will also be attending #PrideInLondon on Saturday – are you joining us? pic.twitter.com/kesmifxxqr
— WWF UK (@wwf_uk) July 6, 2018
Happy Pride to all those celebrating in @PrideInLondon today from all of us here at Stay Brave! 🌈
— Stay Brave (@StayBrave) July 7, 2018
— British Red Cross (@BritishRedCross) July 6, 2018
4. Educating with facts
Matthew Hodson is the Executive Director of NAM, a charity that shares information about HIV and Aids, helping to end the stigma. Using the Pride hashtags offers the perfect opportunity to share stats and facts.
2 in 3 LGBT are afraid to hold hands in public.
4 in 10 have experienced hate crime (9 in 10 incidents go unreported)
People in the UK still experience harmful 'gay conversion' therapy.
This is why #PrideMatters https://t.co/KVF6qeCCkt
— Matthew Hodson (@Matthew_Hodson) July 3, 2018
Here’s Terrance Higgins Trust sharing facts and promoting science over stigma.
RT and let everyone know that people living with HIV on effective treatment #CantPassItOn!
Science not stigma. Facts not fear. Love not hate.
— Terrence Higgins Trust (@THTorguk) July 7, 2018
5. Clever use of newsjacking
Again, using the Pride hashtags helps get your message in front of millions of people but it has to be relevant. We love what ZSL London Zoo did here!
Rainbow flags are flying for @PrideInLondon 🏳️🌈 #DYK it’s common to find same-sex couples in the #animalkingdom? We have 🐧 pairs who have formed inseparable bonds, like Dev and Martin who are incubating fostered eggs ❤️ #PrideMatters #Pride #PrideInLondon #PrideLondon pic.twitter.com/Bo2Fe2Zkx3
— ZSL London Zoo (@zsllondonzoo) July 7, 2018
6. Marketing themselves
We’re loving the Instagram frames that some charities used! It’s the perfect way to market your charity.
— BHF (@TheBHF) July 7, 2018
— Amnesty UK LGBTI (@AmnestyUK_LGBTI) July 7, 2018
7. Sharing stories
We loved Cancer Research UK’s series of tweets which featured their staff sharing why Pride is important.
“Pride to me is being able to say, ‘this is who I am’. Everyone feels pride in different ways – proud of our jobs, proud of families, our children… Personally, it’s a way of life to be proud of my very existence and who I am.” Ben, local fundraising manager. #PrideMatters 🌈 pic.twitter.com/vVSDcNfLby
— Cancer Research UK (@CR_UK) July 7, 2018
“I love that we, as a charity, include and embrace everyone as individuals. I have worked for companies in the past where I introduced my wife and was corrected to ‘husband’, even though SHE was stood next to me!” Demet, area support manager. #PrideMatters 🌈 pic.twitter.com/HEGzVjJ66e
— Cancer Research UK (@CR_UK) July 7, 2018
National Autistic Society shared a story too:
What better way to celebrate #LondonPride and all our LGBT+ supporters, than by sharing Paul and Michael and their autistic twins, Levi and Lucas’ story: https://t.co/xHRKkd55RZ pic.twitter.com/vUzVsZwlLT
— National Autistic Society (@Autism) July 7, 2018