Giving Tuesday is an annual day of giving, which takes place after the consumer excess of Black Friday and Cyber Monday. This year, as a response to Coronavirus, they launched #GivingTuesdayNow – a global day of unity “where we can all come together to recognise, celebrate and give thanks for the incredible outpouring of compassion we have witnessed during this crisis.” It took place on Tuesday 5 May and trended all day on Twitter.
We were happy to be among the launch partners in the UK so here’s what happened during the day.
Normally Giving Tuesday is an opportunity for charities to say thank you to their supporters, to fundraise or to ask people to volunteer their time to help their cause. For #GivingTuesdayNow the concept was simple – for anyone to say ‘thank you’ and show gratitude for our health workers and key workers and to the people in our community who have shown kindness and compassion to others.
Today = #GivingTuesdayNow a global day of unity. We want everyone to share a heart 💚 & a message of thanks 🙏 on social 📲 & in your window 🏠 for those you are thankful for, who have kept you, your family & community, safe & well. They stepped up, now we say thank you 🙌 pic.twitter.com/rlOFfnNvtP
— #GivingTuesdayNow – 5 May 2020 (@givingtuesdayuk) May 5, 2020
Here’s a selection of tweets we spotted from charities during #GivingTuesdayNow
Saying Thank You
Zoe, one of the bird keepers at Chester Zoo, posted a personal video thanking everyone who had donated to them during this difficult time and reminded everyone to stay safe until they could visit the zoo once again.
Today is #GivingTuesdayNow – a day where acts of kindness are being celebrated, all around the world. 🌍🙌
— Chester Zoo (@chesterzoo) May 5, 2020
The Children’s Society
The Children’s Society thanked everyone who had fundraised for them recently.
This #GivingTuesdayNow we'd like to say a huge thanks to everyone who's been fundraising for us recently 🤩
The money you've raised is making sure we can be there for isolated young people – you're all stars 💖 pic.twitter.com/YJq0vTffqK
— Children's Society (@childrensociety) May 5, 2020
The Conservation Volunteers
The Conservation Volunteers thanked all their volunteers who are helping to take care of our green spaces, which have been even more important during Coronavirus. They also thanked key workers, charities and volunteers who are supporting their communities during this crisis.
A huge thank you to our volunteers across the UK who are caring for & protecting our green spaces during this time.
— The Conservation Volunteers (@TCVtweets) May 5, 2020
Macmillan Cancer Support
We love this collage of Macmillan staff all clapping to say thank you to their fundraisers, their staff, dedicated health and care professionals and anyone providing cancer support during these difficult times. It’s wonderful to see their CEO Lynda Thomas taking part too!
We'd like to thank everyone who gives support to people living with cancer. To our fantastic fundraisers, our dedicated health and care professionals, and staff. Those fighting COVID-19 and those who continue to provide cancer support through the toughest times. #GivingTuesdayNow pic.twitter.com/Gnb0iBsHsC
— Macmillan Cancer Support (@macmillancancer) May 5, 2020
Royal Brompton & Harefield Hospitals Charity
Royal Brompton & Harefield Hospitals Charity not only thanked their supporters but also shared the amazing news that their appeal had reached £1m! They shared how the money will help – from buying handheld ultrasound scanners to providing wellness programmes for staff who have been working throughout the crisis.
#GivingTuesdayNow is a global day of unity in response to coronavirus. Today we want to give thanks + share some amazing news. Thanks to you, our generous supporters, our appeal has reached the £1 million mark!💜 Take a look at how the money is being used https://t.co/1tQp8JWaIs pic.twitter.com/XVOmorqg3U
— Royal Brompton & Harefield Hospitals Charity (@RBHCharity) May 5, 2020
Volunteers are so important to the sector. Nottingham CVS used #GivingTuesdayNow to say thank you to all the volunteers in Nottingham who have been helping vulnerable people to keep safe during the crisis.
We'd like to take a moment to thank 🙏 Nottingham's #volunteers for the amazing work they've been doing to help keep vulnerable people safe & support the effort of charities & community groups at this time.
— Nottingham CVS (@NottinghamCVS) May 5, 2020
Help for Heroes
Help for Heroes thanked all their supporters and included a quote for their head of welfare & clinical services.
Together on #GivingTuesdayNow we thank you, our amazing supporters…
“Thank you for all your support, it makes a real difference to our veterans and in many cases can be life-changing especially in these difficult times.”
– Carol Betteridge, Head of Welfare & Clinical Services pic.twitter.com/QNxgMSgA0n
— Help for Heroes (@HelpforHeroes) May 5, 2020
The team at CharityComms embraced the heart concept and thanked all those who are providing essential support at this time, including volunteers, charities and their members.
Today is #GivingTuesdayNow and the CharityComms team would like to say a massive THANK YOU to all the essential workers, the volunteers, charity workers and of course all of our brilliant members! You're all doing incredible work! #NeverMoreNeeded pic.twitter.com/AkMOAh1Ozq
— CharityComms (@CharityComms) May 5, 2020
British Heart Foundation
The British Heart Foundation thanked all the key workers and front line staff, working hard during this crisis. They also thanked their cardiac nurses who have been helping people via their helpline.
Today we want to take the opportunity to say a massive thank you to all front line staff and key workers right across the UK.
— BHF (@TheBHF) May 5, 2020
The ED Society
The ED Society took the opportunity to say thank you to their trustees with this lovely tweet!
#GivingTuesdayNow is a time to be thankful – and we are forever grateful for our Trustees. They all offer their time and expertise voluntarily throughout the year to the Society and their support is invaluable💙 #CharityTuesday #TogetherWeHelphttps://t.co/0nQMPzfLwt pic.twitter.com/DCoCxajbJo
— The ED Society (@EDSocietyUK) May 5, 2020
Asking for support
Although #GivingTuesdayNow was about saying Thank You, some charities took the opportunity to ask for donations. This crisis has hit charities hard so it was a good opportunity to appeal to their supporters for a donation.
Sting recorded his hit song ‘Message in a bottle’ to encourage people to call or text Maggie’s if they needed support during this time. They asked for a text donation of £3 to help fund their helpline.
World-renowned artist @OfficialSting recorded his hit ‘Message in Bottle’ for Maggie’s, encouraging people to give us a ring for support and to help us by texting MAG to 70007 to donate £3 -Thank you Sting! Enjoy! #GivingTuesdayNow T&Cs here: https://t.co/IU5UrkMklp pic.twitter.com/4WE812qbBt
— Maggie's Centres (@MaggiesCentres) May 4, 2020
Doctors of the World
Doctors of the World asked for a donation to support their Covid19 work so that they could continue to provide essential aid to refugees, asylum seekers and the homeless.
— Doctors of the World (@DOTW_UK) May 5, 2020
Beagle Freedom Project
US Nonprofit the Beagle Freedom Project asked their supporters to make a donation to help free 29 beagles who had gone through animal testing. What was really interesting was that they didn’t include a link to donate in their tweet but asked people to donate via Facebook, Instagram and Venmo. Lots of people replied saying that they had donated! Think the cute photo helped…
These 29 innocent beagles have gone through the horror of animal testing.
Please give now on #GivingTuesdayNow to help us get these 29 beagles home to freedom!
— Beagle Freedom Project 🐶 🐰 🐷 (@beaglefreedom) May 5, 2020
Rainbows Hospice appealed for donations by stating how much it costs to fund just 20 hours of nursing care at their hospice.
#Didyouknow it costs £1,040 to fund 20hours of nursing care at Rainbows? Every penny counts and this #GivingTuesdayNow you can help support the care we provide by making a donation via https://t.co/1bq2xrdZj3 🌈 #CharityTuesday pic.twitter.com/8by8D0pnUv
— Rainbows Hospice (@RainbowsHospice) May 5, 2020
The Wildlife Trusts
The Wildlife Trusts reminded us that restoring nature in the UK is even harder now during the pandemic. They appealed to people to support UK wildlife by making a donation.
Restoring nature in the UK – one of the most nature depleted countries in the world – has become harder than ever during the pandemic. Wildlife needs your support. Can you help? https://t.co/raFUCz1fTx #GivingTuesdayNow 🌍🌳 pic.twitter.com/r78EoqPjU1
— The Wildlife Trusts (@WildlifeTrusts) May 5, 2020
Giving back throughout the year
Giving is not a one-time off act. You can still be helpful and kind throughout the year. Here’s a #DoGoodCalendar to for more ideas!
Looking for ways to give back throughout the year? Check out our #DoGoodCalendar and #52Tuesdays hashtags. Little actions can make a big difference in someone's life. #GivingTuesdayNow pic.twitter.com/qaeZaMpue8
— GivingTuesday – At Home (@GivingTuesday) May 6, 2020