Social media round-up for charities #21
Social media is hard to keep up with! There are changes and new features all the time. So that’s why we do all the hard work for you by publishing a monthly round-up. Welcome to our 21st social media round-up for charities.
LinkedIn is testing Stories
LinkedIn has announced that they’re testing Stories. According to Pete Davies, Consumer Product at LinkedIn, Stories are being tested internally and this is how they see it working in a business context,” For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”
LinkedIn charity pages are probably the least active of all the platforms, so we’re not sure how Stories would really help with engagement. Unless the feature will be similar to Facebook where you can actively see which of your friends and Pages you follow have Stories. If yes then that could definitely drive people to your content as well as remind them that they follow your LinkedIn charity page. It might work better for individuals, particularly those who work in events, corporate fundraising or major donor fundraising as it gives them the opportunity to showcase their work, raise awareness and build their connections on LinkedIn.
Twitter is testing Fleets (basically, Stories)
Looks like every platform is now on the Stories bandwagon. Twitter is testing them too, although they’re calling them ‘Fleets’ – as in, fleeting moments.
It appears to work in exactly the same way as Facebook and Instagram Stories.
How can charities use it? Showcasing events in real-time, such as the London Marathon where you may not want to tweet loads onto your actual profile but still give followers the ability to see your runners, supporters and volunteers. Will it take off?
It should be an interesting trend to follow as it matches our predictions even from early 2019 that there will be more Stories on all social platforms. Is it time to start thinking of our ‘Stories strategy’ on social media?
Reply to Instagram Stories with a GIF
Not a major new feature but a handy one. Sometimes you can’t quite find the words to a reply to one of your Stories so maybe you resort to emoji instead. Well, now you’ve got the option of replying with a GIF!
Being able to reply in a more fun and informal way can help charities seem less corporate and more human.
Twitter makes threading tweets even easier
Twitter has launched a new feature, giving you the ability to thread a new tweet with older tweets. Just compose as normal, pull down and then then you’ll be shown older tweets that you can select to thread to the new tweet.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
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