A cookie is essentially a small text file that is sent to your electronic device (Computer, Tablet, Mobile Phone etc.) that often contains a unique identifier; this is stored on your local hard drive in your internet browser files. The purpose of the cookie can be to remember what blogs you have read, or your browsing habits in general. This cookie is retrieved from your local drive upon access to that website from the same browser.
Additional information can be found at:
On the first time you visit the sites and until you opt-in for cookies, these will not be used to track your usage; we will give you the option to opt-in to specific cookie usage.
3. Information Collected
- Log Files – This would include things like IP addresses, browser type and version, time zone settings, browser plugins, operating system and platform.
- Website usage, how long users spend on the sites and what they click on, how many times and with what they interact.
This information is used to help enhance our features and services. It is worth noting that the IP address data collected cannot be used to identify you personally on its own, would need to be combined with other information generated to construct a profile of you.
|Browser||Windows Based||Apple (MAX OSX) Based|
|Microsoft Internet explorer||(Version 5.0)|
To find out how to delete already stored cookies and for the browsers or operating systems that are not listed then please visit: www.aboutcookies.org.
5 Classifications of Cookies
- These cookies are required to use the site/platform and all the functionality therein; without these key services, will not work. Please note that the cookies defined here do not remember where you have been on the internet nor do they act as a tool for any marketing advertising at a later stage.
Performance and Analysis
- These cookies collect information on how you use the site/platform and allow us to analyse page visits, errors and user flow through our sites. These cookies are collected anonymously and essentially they act as statistical measures in order to inform strategical decisions to be made on the User Interface and to features/functionality of the sites.
- Cookies that belong to this cohort collect information on your browsing habits; these could be placed by either ourselves or a third party we are working with; with information shared between the two parties. Once again, the information that is being accessed by Lightful is completely anonymised.
From using our sites (including the Platform), the cookies in place record your preferences, remembering information about how you use the site and allows us to compile statistical reports on our website activity. A few of these cookies are essential for us to provide the services requested and/or enhance our overall services/product offerings further. Through a visit to a Lightful.com domain or accessing our platform the cookies are downloaded directly to the device that is accessing it.
Other parts of the Lightful site and products such as Intercom do store cookies for other purposes and these are denoted below.
|Cookie||Name||Purpose||Session / Persistent||Classification||Who Controls / Accesses||Explicit Consent Required||How Consent is Obtained||More Information|
|Google Analytics||Google Analytics||Site usage tracking||Targeting||Lightful and Google||Yes||Pop Up Box||Google Ad-Words, Ad will appear on external websites such as the Huffington Post from Lightful as they visited out site.|
|Facebook Pixel||Conversion tracking and remarketing||Targeting||Lightful and Facebook||Yes||Pop Up Box||By visiting our website an advert will appear in your news feed on Facebook or the Side Bar.|
|Twitter Pixel||Conversion tracking and remarketing||Targeting||Lightful and Twitter||Yes||Pop Up Box||By visiting our website an advert will appear in your news feed on Twitter or the Side Bar.|
The cookies used above will only be used with the corresponding purpose, they will not be sold or transferred to any third part unless consent has been provided. Through a visit to a Lightful.com domain or accessing our platform the cookies are downloaded directly to the device that is accessing it. Lightful.com will only use third party cookies, this will be information collected from Facebook and Twitter pixels which we have included on the lightful.com domain.
8. Lightful Cookie Opt-In / Opt-Out
You can control the cookies that Lightful processes on the site by choosing one of the following links;
I accept all cookies/ I reject all cookies *
* We will still allow the strictly necessary cookies, that are needed to provide out service as you have subscribed to in the Terms and Conditions.
9. Google Analytics
Lightful’s sites and platform use Google Analytics which essentially a web analytics service provided by Google, Inc (“Google”). This service uses the cookies as derived above to help the website providers and Lightful understand how users interact with the sites/services. And also for remarketing purposes as listed in the above table.
The data collected by Google, that is stored in the United States includes your IP address and other information pertaining to site usage. Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
Google should not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
To opt out of being tracked by Google Analytics across all websites please visit: http://tools.google.com/dlpage/gaoptout.
10. Third Party Sites
It is important in any circumstance before providing any information to these websites that you check their own privacy policies. Lightful does not accept any responsibility for the protection of your Personally Identifiable Information (PII) supplied to these other sites or any “Threats” that may arise from accessing them.
It is possible that either clients or these third parties may grant permission to Lightful for us to put targeting pixels and cookies on their websites, possibly as a redirect from a social media posts sent through our platform. This should be indicated in our clients’ policies; this will be used to investigate supporter journeys and possibly be used to create Custom Audiences for targeted advertising across digital media (including social media).
11. Social Media Cookies
- Facebook – http://www.facebook.com/about/privacy/
- Twitter – http://twitter.com/privacy
- YouTube – http://www.youtube.com/static?hl=en&template=privacy
- LiveStream – http://www.livestream.com/terms/privacypolicy
- LinkedIn – http://www.linkedin.com/static?key=privacy_policy
It is worth noting that Lightful in accordance to the Terms and Conditions and Policies of these social media sites may target you either direct (custom audience) or in-direct interest etc. using digital advertising to solicit you to take an action, this may or may not be of a financial context. The information that is used to derive this targeting you would have either provided to Lightful via your email address, made publicly available, or would be founded on the information that third party sites collect about you and your interests (Twitter and Facebook).
12. Further Information
To read more on Lightful’s Terms and conditions on our services please follow this link – http://lightful.local/termsandconditions
If you have any queries on this policy or If you would like to know further details on how Lightful uses data or wish to opt-out of something specific; then please use the communication preference centre or contact us at: email@example.com
Any general correspondence should go to:
Lightful Ltd, Second Home, 68-80 Hanbury Street, London, E1 5JL
Company Number: 09135963