Lightful platform features
The most powerful way to engage your supporters is by telling them a story and our Story Builder gives you step-by-step instructions to do exactly that. Whether you want to spread awareness, build support or raise funds, following basic best practice in story telling can make you 50%+ more effective.
Your whole team (all of your volunteers,staff, and even your trustees) can effortlessly manage all of your content, campaigns and relationships from just one place. This allows you to oversee what gets published and when.
When you have other people posting for you it can be difficult to make sure your tone of voice stays consistent. Our permissions and approval functionality lets any team member write posts for you but you get the final say on anything before it leaves the building.
Plan and schedule your posts in advance to Facebook, Twitter and LinkedIn. We’ll also give you tips to make sure your social media posts are working as hard as possible, for maximum effect.
Everyone loves a picture, that’s why tweets with images get 18% more click-throughs. With that in mind we set up an image bank with 300,000+ copyright-free, high-res images that you can use for no charge whatsoever.
We all know what it’s like trying to hunt down a photo or video during busy times. Who has it on their hard drive? Who has the high resolution one? Which volunteer took that photo from yesterday’s event? In addition to all of the free photos at your disposal, use our Media Library to store all your files in a single place as a team.
Sometimes it can seem difficult to know exactly how much effect you are having on social media, but our Analytics can change all that. We’ll break down your performance at post and campaign level, as well as by social profile so you can see exactly how you’re getting on.