BRIDGE: building resilience in digital growth and engagement

BRIDGE is a comprehensive 6 and 12-month programme to equip charities with the digital skills and capabilities they need to become more resilient organisations, and we have adapted it to support Community Champions and faith leaders to build trust in vaccines with their communities.

Where the need is greatest

Even before the coronavirus pandemic, many charities were struggling to balance increased demands for services and static or decreasing income. But now those factors are even more extreme, and shifting services and fundraising to digital have become an existential rather than strategic imperative.

As we move through the response and recovery phases of the pandemic, charities, particularly the smallest, need to build resilience to cope with the new abnormal. This is exactly what the BRIDGE programme is designed to do, and we’ve already supported hundreds of nonprofits around the world.

Morgane Legendre

Mothers2Mothers

'The best part of the BRIDGE programme is being part of an extended family and social media team that comes with it who cannot only advise and support but help you to grow.'

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Find out more

To find out more about how we’re supporting charities to respond, recover and build resilience through the COVID-19 pandemic, get in touch and ask for a sample curriculum.

Get in touch

How BRIDGE helps

BRIDGE equips charities with the competence and confidence to flourish. We know that the most exciting and inspiring stories come from grassroots organisations – and we want to amplify these good stories, especially in the current climate. With crucial support from foundations, participants learn to embrace digital through interactive masterclasses and webinars, dedicated one-on-one support, and digital tools like our e-learning platform.

Plus, during the current COVID-19 crisis, we’ve adapted our curriculum to focus on three phases – Response, Recovery and Resilience – to support grantees when and how they need it most.

Get in touch

Leif Frymire

PeacePlayers International

'The webinars run by Lightful and a number of other resources are all downloadable for reuse which is really helpful. I have been able to watch the webinar in my own time and then also have access to the resources to learn from later'.

BRIDGE Hub

The impact of BRIDGE

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Fundraising

Charities raised 44% more if they attended BRIDGE webinars compared to organisations who did not

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Confidence

Participants reported a 25% increase in confidence in digital fundraising and social media campaigns

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Engagement

Engagement increased 54% more per social media post on average compared to a control group

The BRIDGE programme is made up of three key areas:

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Tools

Premium access to Lightful’s social media management tool and other resources

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Support

Dedicated relationship manager, content library and BRIDGE community

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Skills

Live masterclasses and webinars on key digital and social media topics

BRIDGE programmes delivered successfully in partnership with

The programme can flex and scale based on your organisation's needs

Open cohort

You can offer grantees the opportunity to enroll on the BRIDGE programme throughout the year

Strategic partnership

We can design a bespoke programme for your charities to participate in the BRIDGE Programme in their own exclusive cohort. This is for a larger group of charities (50+).

If you want to talk about how to help charities harness technology as a force for good, overcome the current unprecedented challenges and become more resilient for tomorrow through digital, please let us know.

Get in touch
BRIDGE participants

'Comic Relief's Future Lab knows that social media can be a power of good. We work with many amazing charities doing great things and we're keen for their stories to be heard so they can reach more supporters and raise more funds.'

Matt Jackson

Co-Director of Comic Relief's Futures Lab