A turning point
Charities are strained by two opposing forces: increased regulation, budgetary pressures, and a lack of public trust while also facing an ever-increasing demand for their services.
Lightful believes that technology is essential to transforming the nonprofit sector. While larger charities have been able to adapt and thrive thanks to dedicated staff, relevant tools, and allocated funding, smaller ones lack the support and resources for their digital presence to do justice to their high impact work.
Morgane Legendre
Mothers2Mothers
'The best part of the BRIDGE programme is being part of an extended family and social media team that comes with it who cannot only advise and support but help you to grow.'
'The knowledge that we've learned and the support that we've received enabled us to deliver a Giving Tuesday campaign that we were really proud of. We've felt really supported by Lightful, and which we certainly wouldn't have done without the support of BRIDGE.'
Julian Black
Wheels For Wellbeing
How BRIDGE can help
BRIDGE equips charities with the competence and confidence to flourish. We know that the most exciting and inspiring stories come from grassroots organisations – and we want to amplify these good stories. With crucial support from foundations, participants learn to embrace digital through interactive masterclasses and webinars, dedicated one-on-one support, and digital tools.
Get in touch
Leif Frymire
PeacePlayers International
'The webinars run by Lightful and a number of other resources are all downloadable for reuse which is really helpful. I have been able to watch the webinar in my own time and then also have access to the resources to learn from later'.
The BRIDGE programme responds to the increasing need for charities to start to fully understand and make the most of technology
Donor preference
61% of donors worldwide prefer to give online.
Need for transparency
70% of millennials would like to be better-informed of how their money is actually spent.
Fundraising potential
72% of charities think digital skills would help them increase fundraising.
The BRIDGE programme is made up of three key areas:
Tools
Premium access to Lightful’s social media management tool and other resources
Support
Dedicated relationship manager, content library and BRIDGE community
Skills
Live masterclasses and webinars on key digital and social media topics
Help charities harness technology as a force for good, overcome today’s challenges and become more resilient for tomorrow through digital.
Get in touch
'Comic Relief's Future Lab knows that social media can be a power of good. We work with many amazing charities doing great things and we're keen for their stories to be heard so they can reach more supporters and raise more funds.'
Matt Jackson
Co-Director of Comic Relief's Futures Lab
