Lightful Services.

We’re A Strategic Digital Agency For Beyond Profits.

We have a full range of services and join in at any stage of your digital evolution. We tackle everything from total digital transformations to campaign-specific projects.

We Understand
Your Challenges.

The way people connect is always changing. Sometimes it’s hard to keep up. For beyond-profit organisations, access to the latest technology is even harder. No two charities are the same; each will have their own specific set of challenges, with often limited resources.


This is where we come in.

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We Turn Complexity
Into Opportunity.

Complex, inappropriate technology causes disjointed user experiences, compliance risks, time-consuming data management, internal usage frustrations, and wasted expense – diminishing the ability of beyond profits to reach their goals.

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What Are You Looking For?

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Solution Design.

The scope, architecture and delivery of fit-for purpose technology solutions that improve your digital capabilities and performance.

  • Stakeholder Engagement & Requirement Gathering
  • Technology Signposting
  • Digital Evolution Roadmap & Planning
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Online Communities.

Growing and shaping your communities to create impact, deliver services, and bring people together, at scale.

  • Personalised User Journeys & Experiences
  • Supporter And Member Portals
  • Community Management & Collaboration
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Compliance & Productivity.

Integrating people, processes and technology to improve compliance, data quality and inefficient tasks.

  • Data management & compliance (GDPR)
  • Business Process Design & Implementation
  • CRM Configuration Integration & Automation

Digital Fundraising.

Raising more funds with digital experiences, powerful social media campaigns, and personalised communications.

  • Persona-centric Product, Campaign & Journey Design
  • Digital Campaign Strategy, Implementation & Training
  • Campaign Microsites & Peer-to-Peer Fundraising Portals

What We Do.

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We have extensive experience implementing and optimising all major CRMs, particularly Salesforce, from integration to automation and reporting.

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We bring our designs to life with intelligent, integrated websites, community portals and campaign microsites.

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We design and engineer engaging email marketing campaigns and automated supporter journeys.

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We design inspiring persona-driven digital experiences, content and campaigns.

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Digital Marketing.

We help you to understand and optimise your SEO, Adwords and banner ads.

Social Media Marketing.

We start with great creative, content and community management, and amplify through targeted, continually optimised ad campaigns.


Our multi-channel campaign dashboards track your digital and social media marketing performance so you can improve supporter journeys in real time.

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Compliance (GDPR).

Our experts work with leaders and practitioners to audit, engineer and improve GDPR and PECR policies, processes and systems

Meet Our Team.


Lightful’s unique combination of digital experts and sector specialists give us a deep empathy for the needs of charities, social enterprises, communities and non-profits.

Johnny Murnane

Johnny Murnane.

COO & Co-Founder

Susie Perks

Susie Perks.

Client Director

Haydn Thomas

Haydn Thomas.

Director of Development

Andrew Cross

Andrew Cross.

Head of Data, Insight and Compliance

Russell Robson

Russell Robson.

Director of Solutions

Vinay Nair

Vinay Nair.

CEO & Co-Founder

What People Say About Us.

Don’t take our word for it, here’s what some of our partners have to say.

[Logo] ABF The Soldiers’ Charity

ABF The Soldiers’ Charity

“We used Salesforce to connect ABF’s WordPress account and Facebook lead ads directly which saved 20 days of time managing data over the course of the campaign. This gave supporters who signed up a seamless onboarding journey.”

[Logo] Hartham Park

Hartham Park

“Lightful has worked with us to refine our vision, design our Salesforce-based solution and our member portal interface. Our goal is to enable our members to be a part of this collaborative forum by curating and nurturing a community within this member portal. Lightful’s insight, scoping and project design has helped us move closer to our vision.”

[Logo] School for Social Entrepreneurs

School for Social Entrepreneurs

“Lightful worked with the School for Social Entrepreneurs to scope, design and implement our Salesforce community supporting our network of entrepreneurs and schools. The Lightful team are an experienced team of professionals with understanding of social enterprise, business requirements and design.”

We’ve Worked With People Just Like You.

Here’s just some incredible beyond-profit organisations we’ve partnered with.

[Logos] The Big Give, European Society of Cardiology, ABF The Soldiers’ Charity, London’s Air Ambulance, Hartham Park, Frontline, Prostate Cancer Research Centre, School for Social Entrepreneurs, Guy's & St Thomas' Charity, Street Child, University of North Hampton
[Logos] The Big Give, European Society of Cardiology, ABF The Soldiers’ Charity, London’s Air Ambulance, Hartham Park, Frontline, Prostate Cancer Research Centre, School for Social Entrepreneurs, Guy's & St Thomas' Charity, Street Child, University of North Hampton