Lightful Services.
We’re A Strategic Digital Agency For Beyond Profits.
We have a full range of services and join in at any stage of your digital evolution. We tackle everything from total digital transformations to campaign-specific projects.
We Understand
Your Challenges.
The way people connect is always changing. Sometimes it’s hard to keep up. For beyond-profit organisations, access to the latest technology is even harder. No two charities are the same; each will have their own specific set of challenges, with often limited resources.
This is where we come in.
![[Masked photo graphic] - hands holding a mobile device](https://www.lightful.com/wp-content/uploads/2018/02/services-01.png)
We Turn Complexity
Into Opportunity.
Complex, inappropriate technology causes disjointed user experiences, compliance risks, time-consuming data management, internal usage frustrations, and wasted expense – diminishing the ability of beyond profits to reach their goals.
![[Masked photo graphic] Close up hands typing on laptop](https://www.lightful.com/wp-content/uploads/2018/02/services-02-1.png)
What Are You Looking For?
![[Animated Gif] large screen bubble motif morph to mobile](https://www.lightful.com/wp-content/uploads/2018/02/6_v2.gif)
Solution Design.
The scope, architecture and delivery of fit-for purpose technology solutions that improve your digital capabilities and performance.
- Stakeholder Engagement & Requirement Gathering
- Technology Signposting
- Digital Evolution Roadmap & Planning
![[Animated Gif] people connected motif morph into world symbol](https://www.lightful.com/wp-content/uploads/2018/02/7_v2.gif)
Online Communities.
Growing and shaping your communities to create impact, deliver services, and bring people together, at scale.
- Personalised User Journeys & Experiences
- Supporter And Member Portals
- Community Management & Collaboration
![[Animated Gif] Lock bubble motif morphs into line chart](https://www.lightful.com/wp-content/uploads/2018/02/8_v2.gif)
Compliance & Productivity.
Integrating people, processes and technology to improve compliance, data quality and inefficient tasks.
- Data management & compliance (GDPR)
- Business Process Design & Implementation
- CRM Configuration Integration & Automation
Digital Fundraising.
Raising more funds with digital experiences, powerful social media campaigns, and personalised communications.
- Persona-centric Product, Campaign & Journey Design
- Digital Campaign Strategy, Implementation & Training
- Campaign Microsites & Peer-to-Peer Fundraising Portals
What We Do.
CRM.
We have extensive experience implementing and optimising all major CRMs, particularly Salesforce, from integration to automation and reporting.
Web.
We bring our designs to life with intelligent, integrated websites, community portals and campaign microsites.
Email.
We design and engineer engaging email marketing campaigns and automated supporter journeys.
Design.
We design inspiring persona-driven digital experiences, content and campaigns.
Digital Marketing.
We help you to understand and optimise your SEO, Adwords and banner ads.
Social Media Marketing.
We start with great creative, content and community management, and amplify through targeted, continually optimised ad campaigns.
Analysis.
Our multi-channel campaign dashboards track your digital and social media marketing performance so you can improve supporter journeys in real time.
Compliance (GDPR).
Our experts work with leaders and practitioners to audit, engineer and improve GDPR and PECR policies, processes and systems
Meet Our Team.
Lightful’s unique combination of digital experts and sector specialists give us a deep empathy for the needs of charities, social enterprises, communities and non-profits.
Johnny Murnane.
COO & Co-Founder
Johnny brings leadership experience in both the private and third sector. He previously worked as Director of Development at Westminster Drug Project, and as a management consultant and executive creating organisational strategies for the boards of 6 listed companies.
Susie Perks.
Client Director
Susie manages projects of all sizes specialising in digital optimisation, customer experience, innovation strategy and Salesforce platform implementation. She is a Trustee for Jacari, an education charity based in Oxford and Bristol.
Haydn Thomas.
Director of Development
Haydn has worked in fundraising for over 10 years and specialises in data analysis and operations, systems implementation, digital fundraising and campaign strategy, and supporter experiences.
Andrew Cross.
Head of Data, Insight and Compliance
Andrew is our Data Protection Officer and can advise on data protection and compliance for organisations. He has almost 10 years’ experience working on data quality, analysis, insights and compliance.
Russell Robson.
Director of Solutions
Russell is our Salesforce technical lead and his understanding of what can be done using Salesforce helps to push the boundaries of what is possible.
Vinay Nair.
CEO & Co-Founder
Vinay is truly passionate about the power of technology can have in helping charities and social enterprises increase their impact. Having spotted the lack of fit-for-purpose tech solutions for charities and social enterprises, he co-founded Lightful. He is a practitioner-in-residence at The Skoll Centre for Social Entrepreneurship.
What People Say About Us.
Don’t take our word for it, here’s what some of our partners have to say.
![[Logo] ABF The Soldiers’ Charity](https://www.lightful.com/wp-content/uploads/2018/02/ABFTSC.png)
ABF The Soldiers’ Charity
“We used Salesforce to connect ABF’s WordPress account and Facebook lead ads directly which saved 20 days of time managing data over the course of the campaign. This gave supporters who signed up a seamless onboarding journey.”
![[Logo] Hartham Park](https://www.lightful.com/wp-content/uploads/2018/02/hartham.png)
Hartham Park
“Lightful has worked with us to refine our vision, design our Salesforce-based solution and our member portal interface. Our goal is to enable our members to be a part of this collaborative forum by curating and nurturing a community within this member portal. Lightful’s insight, scoping and project design has helped us move closer to our vision.”
![[Logo] School for Social Entrepreneurs](https://www.lightful.com/wp-content/uploads/2018/02/SSE.png)
School for Social Entrepreneurs
“Lightful worked with the School for Social Entrepreneurs to scope, design and implement our Salesforce community supporting our network of entrepreneurs and schools. The Lightful team are an experienced team of professionals with understanding of social enterprise, business requirements and design.”
We’ve Worked With People Just Like You.
Here’s just some incredible beyond-profit organisations we’ve partnered with.
![[Logos] The Big Give, European Society of Cardiology, ABF The Soldiers’ Charity, London’s Air Ambulance, Hartham Park, Frontline, Prostate Cancer Research Centre, School for Social Entrepreneurs, Guy's & St Thomas' Charity, Street Child, University of North Hampton](https://www.lightful.com/wp-content/uploads/2018/02/logoBanner05.png)
![[Logos] The Big Give, European Society of Cardiology, ABF The Soldiers’ Charity, London’s Air Ambulance, Hartham Park, Frontline, Prostate Cancer Research Centre, School for Social Entrepreneurs, Guy's & St Thomas' Charity, Street Child, University of North Hampton](https://www.lightful.com/wp-content/uploads/2018/02/logoBanner05-mobile.png)