How we’ve started to #ReclaimSocial

Over the past year, Lightful and the International Confederation of Midwives (ICM) have supported Midwives Associations across Africa, South Asia and the Eastern Mediterranean to build their digital confidence through our BRIDGE programme. These organisations were starting from very different places, but all shared the same goal: to use digital tools to strengthen their voice, raise their visibility and advocate for better outcomes for women and babies.

In today’s rapidly evolving digital landscape, the ability to engage online is a necessity. For nonprofits, especially those working in underserved regions or tackling complex social issues, digital tools can be the bridge between intention and impact. Whether it’s reaching new donors, advocating for policy change, or delivering services, digital capacity enables organisations to scale their mission and deepen their impact. Yet many grassroots organisations remain digitally under-resourced. That’s why Lightful created the BRIDGE programme - Building Resilience in Digital Growth and Engagement - to empower nonprofits with the skills, confidence, and strategies to thrive in the digital age and build lasting change.