Lightful Services is a full service, creative technology consultancy that helps beyond profits transform how they do digital.

Our expertise will help you deliver change and increased success across your campaigns, whether you are taking your first transformative steps, or are ready to take your digital know-how to new heights.

As for our philosophy, we can sum that up in two words:

Amplify
Simplify

Strategy

Our third sector expertise provides you with a 360-degree understanding as to why difficulties arise and how they can impact your team, function and supporter journeys.

Our skills and experience can then help deliver joined-up solutions across multiple disciplines – helping you to identify, understand and transform complex challenges with clear, succinct and viable strategies. Through this, we can achieve fully-integrated user journeys that will improve your supporters experience.

Project

We work with complete transparency so you can access, monitor and collaborate across tasks and issues, and manage time use within the Lightful project management portal.

Better still, we appoint at least one project manager and one success manager to your project at all its stages, including post-completion – providing ongoing security and success you can rely on.

Partnerships

We believe the best tools, strategies and results are born out of real collaboration and a mutual commitment to long-term plans of digital transformation. So if your organisation is ready to construct a digital foundation that is truly fit-for-purpose, together we can embrace the scope, priorities and timelines that are needed for real success.

For us, this is what digital transformation is all about – alleviating pain points at every stage by bringing our in-depth, specialist understanding to your organisation’s culture, challenges and life-changing campaigns.

Innovation

We are experts in human-centred design, ideation and prototyping, principle in our wish to share early and to share often.

Our focus is always on implementing great concepts and designs to achieve your campaign targets, then, where possible, on incorporating new functionality into your organisation so that your investment in innovation continues to pay dividends, and keeping your campaigns on the digital pulse becomes simply ‘business as usual.

Strategy

Our third sector expertise provides you with a 360-degree understanding as to why difficulties arise and how they can impact your team, function and supporter journeys. 

Our skills and experience can then help deliver joined-up solutions across multiple disciplines – helping you to identify, understand and transform complex challenges with clear, succinct and viable strategies. Through this, we can achieve fully-integrated user journeys that will improve your supporters experience.

Projects

We work with complete transparency so you can access, monitor and collaborate across tasks and issues, and manage time use within the Lightful project management portal.

Better still, we appoint at least one project manager and one success manager to your project at all its stages, including post-completion – providing ongoing security and success you can rely on.

Partnership

We believe the best tools, strategies and results are born out of real collaboration and a mutual commitment to long-term plans of digital transformation. So if your organisation is ready to construct a digital foundation that is truly fit-for-purpose, together we can embrace the scope, priorities and timelines that are needed for real success.

For us, this is what digital transformation is all about – alleviating pain points at every stage by bringing our in-depth, specialist understanding to your organisation’s culture, challenges and life-changing campaigns.

Innovation

We are experts in human-centred design, ideation and prototyping, principle in our wish to share early and to share often.

Our focus is always on implementing great concepts and designs to achieve your campaign targets, then, where possible, on incorporating new functionality into your organisation so that your investment in innovation continues to pay dividends, and keeping your campaigns on the digital pulse becomes simply ‘business as usual.

What we do

Digital

Complete website redesigns
Microsites
CRM integrations
Google Analytics 
Optimisation

CRM

Multi-channel Campaign Planning
Social Media Campaign Optimisation
Social Listening and Network Analysis
Integrated Social and Content Strategies
SEO/SEM and AdWords

Campaigns & Communications

Fit-for-purpose CRM with compliance, preferences and interest-based at its core
Web, email and SMS integrations
Data architecture fit for real-time business intelligence and the digital supporter experience
Integrations with other CRMs (eg Raiser’s Edge)

Integrated Customer Journeys

Self-service supporter/member portals
Supporter care infrastructure
Integrated supporter consent and communications preferences
Integrated mobile apps

Analysis

Community network analysis
Campaign analysis
Supporter Journey analysis
Segmentation and Pen Portraits
Self-service analysis dashboards

Design

Campaign creative and branding
UX and UI design for web and mobile apps
Email and print design

Our dedicated team of experts

Vinay Nair

CEO & Co-Founder

Johnny spent five years as a management consultant in New York, before returning home and taking up a leadership position with Bank of Ireland. He has volunteered for charities all through his educational and working career and in 2012 made his passion his career. He is a frequent visitor to Sierra Leone, where he has run a marathon, got married, and funded a school.

Vinay Nair

CEO & Co-Founder

Vinay started out in his career in investment banking. He then spent eight years in a variety of leadership roles in the charity and social enterprise sector (with the Clinton Foundation and Sustainable Capital (SASC). He has started two social enterprises, one making jam with HIV positive women in Mozambique. He actually has that smile all day, unless Man Utd have lost.

Vinay Nair

CEO & Co-Founder

Vinay started out in his career in investment banking. He then spent eight years in a variety of leadership roles in the charity and social enterprise sector (with the Clinton Foundation and Sustainable Capital (SASC). He has started two social enterprises, one making jam with HIV positive women in Mozambique. He actually has that smile all day, unless Man Utd have lost.

Haydn Thomas

CEO & Co-Founder

Haydn heads up the Lightful Services team. He’s led projects for over thirty charities over ten years working across virtually every function a beyond profit can have.

Niklas Alvaeus

CEO & Co-Founder

Niklas is our lead mobile app developer. He has over 15 years of experience working with digital media, and has built apps for clients such as Disney, BBC and Nike.

Nick Gold

CEO & Co-Founder

Nick looks after our brand and comms at Lightful. He has helped develop brand strategies and deliver multi-channel advertising campaigns for some of the biggest brands in the world.

Drop us a line at hello@lightful.com and let’s see what we can achieve together.